Behati Prinsloo is a Namibian-born model best known as a Victoria’s Secret Angel. Her wealth stems mainly from high-profile modeling work and related ventures. Early in her career she launched her own fashion lines – for example, in 2010 she created a swimwear capsule called “Behati Loves Pink” for Victoria’s Secret PINK – and she has walked for top designers on international runways.
As a VS Angel (from 2009 to 2018) and frequent face of luxury brands, Prinsloo earned top-dollar modeling contracts. Her primary income has long been modeling. Celebrity analysts note that “Prinsloo’s primary source of wealth comes from being a successful model,” with Celebrity Net Worth placing Behati Prinsloo net worth at roughly $30 million in 2026.
Indeed, she has been the face of numerous campaigns (for Chanel, Prada, Marc Jacobs and others) and has been featured in music videos and TV, all bolstering her career earnings.
Brand Endorsements and Collaborations
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In addition to runway work, Prinsloo has lucrative endorsement deals and design collaborations. In 2015 she became the face of Juicy Couture’s fragrance (Elizabeth Arden’s “I Am Juicy Couture” line). She then partnered with Authentic Brands Group on a Juicy Couture fashion capsule – the Behati x Juicy Couture Black Label collection – announced in 2016.
Earlier she designed a second denim collection with Los Angeles label THVM (in 2014), and created a Pink-branded swimsuit line for Victoria’s Secret in 2010. These brand deals and capsule collections both paid six-figure fees and raised her profile. In beauty, Prinsloo was tapped in 2017 as the face of the luxury skincare brand SK-II for their “One Bottle Away From” campaign. Altogether, endorsement earnings (from beauty, fashion and fragrance campaigns) complement her modeling income and have added significantly to her wealth over time.
Business Ventures and Investments
Beyond modeling, Prinsloo has expanded into business. With husband Adam Levine she co-founded Calirosa Tequila, a premium “rosa tequila” brand, in 2020. This venture has become a major asset: in October 2024 Amass Brands Group (a large spirits company) acquired a majority stake in Calirosa, providing additional capital for expansion.
(Financial terms were undisclosed.) The success of Calirosa likely boosted her net worth. The couple have also invested heavily in real estate, purchasing multi-million-dollar homes in Los Angeles, Beverly Hills and Montecito. For example, they paid $52 million for a Montecito mansion in 2022, and have sold other estates for substantial profits. Such property deals are another component of their combined wealth.
Adam Levine and Behati Prinsloo at the Calirosa tequila distillery. In 2024 their Calirosa Tequila brand was sold (majority stake) to Amass Brands Group.
Net Worth (Estimates and Trends)
Based on public estimates, Behati Prinsloo net worth today is on the order of tens of millions. Celebrity Net Worth currently lists her wealth at about $30 million. This roughly matches recent entertainment media reports (e.g. a late-2025 roundup of Victoria’s Secret models also cited ~$30M). That figure far exceeds earlier estimates – for instance, in 2021 CNW had pegged Behati Prinsloo net worth at ~$9M. Thus, her wealth has roughly tripled in a few years, reflecting ongoing modeling earnings, brand deals and business gains.
By comparison, her husband Adam’s assets (around $165M) mean the couple’s combined fortune is often cited near $200M. In summary, Behati’s net worth is substantial (tens of millions) and has grown with each major career milestone – from VS contracts and endorsements to successful ventures like Calirosa.